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How to choose the right serum

Ask anyone what’s the one product they cannot do without in their skincare routine, and the resounding answer from majority will be a serum of some kind. If you’re new to this, it’s entirely too easy to feel overwhelmed, what with there being so many choices out there! But with this handy guide, you’ll know exactly what to do in no time!   The role of a serum The most important step in choosing the right serum for yourself is first understanding the role of a serum. A serum, typically, contains actives and is more concentrated than a moisturiser. This makes it that much more effective and efficient towards tackling...

5 Barrier Loving Ingredients You Need In Your Skincare Routine

Anyone who’s known us for longer than five minutes, knows exactly how passionate we are about maintaining a healthy skin barrier. So much so that pretty much every product in our lineup has a healthy barrier at its core. But, while we’re talking about barrier care and maintenance, it helps to know exactly which ingredients should be on your list and in your skincare routine. And that’s exactly what we’re here to talk about. Let’s dive right into our very own list of barrier-loving ingredients! Ceramides/Ceramide Complex Allow us to illustrate the importance of ceramides in your skincare routine with the help of an example. Imagine that your skin is...

Ingredient Spotlight: Saccharide Isomerate

The quest for hydrated skin is never-ending. And rightfully so. After all, hydrated skin means a healthy barrier, greater protection against acne, and of course, supple and youthful looking skin. Our quest for the same let us to Saccharide Isomerate.   What’s that? Glad you asked. Saccharide Isomerate is naturally derived from plants and is known mainly for its hydrating powers.   What does it do? It helps strengthen the barrier and provides your skin with additional support in protecting itself from external aggressors it’s exposed to throughout the day Saccharide Isomerate keeps the skin hydrated from within for a whooping 72 hours! It also helps reduce irritation, flakiness and itchiness (things dehydrated skin...

Ingredient Spotlight: Lactococcus Ferment Lysate

When it comes to ways to achieve healthy skin, bacteria may not be one of the first things to come to anyone’s mind. But, if you ask us, it should. Allow us to introduce you to Lactococcus Ferment Lysate. “Lacto-what now?” – you, probably What’s Lactococcus ferment lysate? Lactococcus ferment lysate (LFL) is a skin ingredient and a probiotic that’s known for its highly intelligent interactions with our skin cells. It can communicate with our skin cells and help with healthy production of peptides which are not only vital to stronger, plumper skin but also maintain a healthy skin flora. What does it do? Helps make new skin cells LFL helps improve skin...

How to Prevent Ingrown Hair with Just ONE Product

Ingrown hair… we all dread the sight of it, but we’ve all faced it entirely too often than we’d like to admit! If you’re like us, we’re sure you’ve tried a bunch of things to minimize it and get rid of it as soon as possible but hardly met with much success. But fret not, we’ve got the answer to your prayers and solution to your hair removal woes – all rolled into ONE product. Ready? Follow these instructions. If you wax: 1 week before waxing: Use The Complete Cleanse body wash daily or every alternate day This helps unclog your pores and soften your hair ensuring better hair removal 2 days...

Reasons Why You’ll Love the New & Improved Multivitamin Super Hydrator

Those who have known us since our early days will be well-aware that the Multivitamin Super Hydrator has been one of our first ever serums. And since the beginning, it has enjoyed a fanbase of its own among people of all skin types. But, just like your skin and skincare routine is always evolving, so do we believe there’s room for our formulations to improve too! After hearing your feedback and wishes for what you want to see in your staple, holy grail serum, we went straight to our lab and made some changes. And so, meet our new & improved Multivitamin Super Hydrator. This reformulated elixir is packed...

Why Your Skincare Routine Needs Humectants

If there’s one thing we’ve learnt as a team full of skincare nerds, it’s that hydrated skin will always be IN – irrespective of your skin type. And rightly so! When your skin cells are hydrated, your skin is plumper, stronger and more radiant. In its own way, hydrated skin keeps acne at bay and your barrier in top shape. So, how do you get to Destination: Hydration Station? All aboard the Humectant train! What is a humectant? Simply put, a humectant is a moisturizing agent with an ability to retain moisture in the skin. It also helps seal cracks in the skin. How do humectants work? Humectants draw moisture to...

3 Products Your Sensitive Skin Will Thank You For

When it comes to finding the perfect routine for sensitive skin, the struggle is real. You want something that is gentle and easy on your skin, yet gives you the nourishment your skin deserves. Your main goal, when it comes to caring for your sensitive skin should be to minimise all chances of irritation. To that end, most folks with sensitive skin steer clear of products with high alcohol content, heavily fragranced formulation and high concentration of actives, to name a few. But just because your skin is more easily prone to damage than others, doesn’t mean you need to sit out on the amazing benefits of a...

8 Things To Know About The Complete Body Lotion

What makes The Complete Body Lotion so special? For starters, it’s an active moisturizer for your body, which means, unlike most body lotions The Complete Body Lotion packs the goodness of a serum and the nourishing powers of a lotion into one. What’s the active ingredient in it? While Niacinamide is the hero active ingredient, the formulation is made to offer wholesome care for your body. As such, it contains: Niacinamide for tackling acne, pigmentation and to promote overall skin health Phospholipids & Sphingolipids to make your skin supple & plump Linoleic & Linolenic fatty acids to ensure healthy oil-moisture balance Vitamin E & Aquaporin to ensure barrier repair, hydration...

What I did immediately after realizing I had a damaged skin barrier

In the previous blog, I let you in on how I knew my skin’s barrier was damaged. If you could relate to that, I’m sure you want to know what I did next. I’m here to tell you all of it – my entire journey of repairing my skin’s barrier! Ready? Let’s go. First things first, bye-bye actives From exfoliating toners to brightening serums – my first course of action was to press pause on all the actives. I understood immediately that the last thing my skin needed at this point were more actives. These would only cause further irritation, when in reality what my skin really needed was...

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