How to Care for Your Skin in Your 40s

How to Care for Your Skin in Your 40s

The beauty of skincare is that it changes, shifts and evolves with you. As you grow and transform, so does (and should) your skincare routine! 

Most conversations around skincare are centered on what you need to do in your early 20s to 30s - with a heavy emphasis on anti-aging. But what about skincare in your 40s? That’s what we’re here to talk about! 


How your skin changes in your 40s

‘Many women will notice their skin will start to become drier from their mid-40 to late-40s as they start to approach the menopause,’ says consultant dermatologist Dr Anjali Mahto.

Your skin glows most when your estrogen levels are high so, around the age of 40, when this hormone starts to reduce, it’s only natural that you expect this glow to reduce as well. Loss of collagen, bone depletion and sagging can also be seen because of low estrogen levels.  This is also why you may also start to notice fine lines more firmly etched. Studies show that we lose 1% of our collagen every year from the age of 20. Hence, by the time we reach our 40s, collagen levels are truly diminishing. 

So what are the most necessary skincare products, ingredients, and habits to incorporate into your routine in your 40s? 

The importance of Vitamin C


Vitamin C is the kind of ingredient that shines in routines across all ages. It’s key benefit is collagen stimulation - something that’s a priority in skincare in your 40s. Additionally, Vitamin C also helps tackle pigmentation, free radical damage and other environmental stressors. As we age, our skin’s natural levels of this antioxidant lowers, calling for some extra support in the form of topical care. Our VC-12 Intermediate Serum comes with tripeptides to not only tackle signs of ageing, but also give you supple skin!

Protect your skin from the sun


It’s the simple golden rule. Protecting your skin from the sun should be the foundation of your skincare plan, no matter your age! There are many studies that show that the sun’s UV rays prematurely age our skin aka “photoaging”. So remember, slather on sunscreen before you step outside the house and make sure to use one that offers broad-spectrum protection, SPF 35 (or higher), and water resistance.

Exfoliate one to three times a week


As our age progresses, basically most of our systems start slowing down. This includes the process of shedding dead skin cells. This in turn makes our skin appear dull, and may even lead to barrier damage. Using a gentle chemical exfoliant anywhere between one to three times a week depending on your skin type helps clear dead skin cells, support new cell turnover, achieve smoother, radiant and healthier skin and also support barrier function!  

Say hello to retinoids  

Studies have shown incorporating retinoids into your PM routine and using it consistently can improve the appearance of fine lines and wrinkles in as little as 3 months.  As we previously spoke about how vitamin C should have a place in your morning routine, a retinoid is a great, clinically-supported ingredient to incorporate into your nighttime routine. Even though your 20’s are the ideal time to start using a high quality retinol, it’s never too late to start. We strongly recommend consulting with a dermatologist for the best retinol and usage guidance for your skin! 

Consistency is Key

It’s not about using many or the most expensive products on your skin. It’s about finding the right ingredients that suit you. Moreover, skincare is all about consistency. Once you determine the best skincare routine for you, make sure to stick to it every single day. Don’t expect overnight results or skincare miracles, it’s a slow process but stick to your routine and you’ll be amazed with what you see.

In closing, it’s important to remember that a successful skincare routine is supported by a wholesome lifestyle which includes a balanced diet, proper sleep and stress management, active physical movement, and more! 

We’d love to discuss age-specific skincare with you! Have a thought? Don’t forget to drop a comment.


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