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The Journal

“My biggest learning has been to not experiment with too many products.” Shift’s Nimish Shah talks about skincare, sustainable fashion and more

“Impact of sustainability is seen in consumption. You can buy the most exquisite sustainable woollen shawl. But if you don’t care for it and make it last for a long time, you’ve made an unsustainable choice.” Shift's Nimish Shah on running a successful business and successfully keeping his skin healthy! ...

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